Business

5 Digital Marketing Metrics You Should Be Focusing On

One of the most powerful ways to get the word out about your services and products is through digital marketing. But you must know what you’re doing. Starting out on digital marketing can be a tad bit confusing and as a result many first-timers base their decisions on guesswork. This is very risky and expensive. Here are some tips on how to measure digital marketing success so you don’t blow your money away.

1.      Website Visits

[caption id="attachment_181" align="alignnone" width="960"] Credit: Pixabay[/caption]

The lifeblood of any website is the traffic it receives. Consequently, one of the key metrics you need to keep tabs on is the total number of visitors that come to your website from all sources. Whatever sort of digital campaign you’re running, you will need to track how it affects your web traffic.  It is normal for the traffic to fluctuate from time to time. However, any sharp decline indicates that something needs to change. When you run successful campaigns, you will see a spike in the number of visits.

2.      Interactions Per Visit

[caption id="attachment_178" align="alignnone" width="960"]Interactions Per Visit Credit: Pixabay[/caption]

Interactions usually refer to the number of pages visited by specific user, the amount of time spent on the pages and the action taken on each page. To derive actionable insights from these metrics, you need to understand them and interpret them well. They give you a better idea of how your visitors behave to help you improve on the quality of your website. For example, you will know a page needs some work if the time spent on it is not as long as you had initially planned. A SEO Toronto professional can help tweak your content to maximize conversions.

3.      New and Returning Visitors

[caption id="attachment_180" align="alignnone" width="960"]New and Returning Visitors Credit: Pixabay[/caption]

This is a very straightforward metric. It gives you the number of people who have visited your site for the first time and those who are visiting but have visited before. Recurring traffic is always a good sign since it means they found something valuable enough to warrant a return. This metric allows you to understand how your content is performing when it comes to delivering value to your customers.

4.      Average Time Spent on Website

[caption id="attachment_179" align="alignnone" width="960"]Average Time Spent on Website Credit: Pixabay[/caption]

People who love your website will visit it time and again. For this reason, you can tell how well your content is resonating with your audience by determining how long they spend on your website. It also tells you what percentage of your visitors actually like your website. While you do not have to hit the numbers of much bigger sites like Wikipedia, you should aim for a more realistic target for your size of website. If you notice that more and more people are spending les sand less time on your website, then it’s a sign that you need to take action before it’s too late.

5.      Traffic from Various Sources

[caption id="attachment_177" align="alignnone" width="960"]Traffic from Various Sources Credit: Pixabay[/caption]

You need to find out where most of your traffic is coming from. This can help you tweak your marketing strategy to align with where you’re getting results instead of taking a blind shot at everything. This is how to measure digital marketing success

For a more detailed explanation of the metrics you should be tracking, check out www.seovancouver.ca.

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